TD Design Camp opens minds to "human-centered" problem solving for the bank

TD Design Camp brings human-centered design to life

When it comes to banking, design isn't the first thing that comes to mind. But this is changing, thanks in part to the growing popularity of human-centered design.

Human-centered design is an approach to innovation that puts people before processes to produce value and solve real-world needs. Our customers are at the heart of all that we are and all that we do, and by training our technologists in human-centered design we are proving this to be true. 150 individuals from TD recently came together to do just this: participating in TD Design Camp, a unique four-week, design-thinking learning and development program focused on the user experience to drive innovation and foster a culture of change. This will foster the next user-centered design champions, enabling us to position our technologists as driving forces partnering with our business partners moving forward.

"By putting people's experiences and behaviours at the centre of the entire process, we're able to utilize a framework that develops solutions to problems by involving the human perspective in all steps of the problem-solving process," said Tim Clark, SVP & CIO, Technology, Canadian Banking & Wealth at TD and sponsor of the program. "Human-centered design is quickly reshaping how we think about our business and supports our mission to put our customers at the centre of everything we do."

TD Design Camp is one of the ways that TD is helping employees learn and develop user-centered design skills. Developed in partnership with Deloitte-Doblin, the inaugural session partnered with Pathways to Education a community not-for-profit agency that helps youth in low-income communities graduate from high school and move forward into successful post-secondary education, training or employment opportunities. In partnership with Pathways, TD employees applied their learnings about the methodology towards solving real life issues.

"Involving people in every step of the design process is empowering – people feel engaged and that they have control. TD Design Camp has provided the team with the tools required to frame the problem, research opportunities, turn observations into insights, prototype and story-tell," said Lydia Saullo, IT Manager at TD. "Not only does it open up the potential for new experiences that we may not have imagined before, it's changing how we work from the inner core of our bank, making us more agile and effective. It's an exciting evolution and I'm proud to be a part of it."