Jun 20, 2018
Every day pride in customer service: Meet Al Ramsay, national manager for LGBTQ2+ business development
They come to work each day to strengthen our relationships with customers and communities.
In this four-part series, we introduce you to some of the dynamic people at TD who are the key players behind our winning customer experience.
For Al Ramsay, the intersection of his personal and professional lives is at the heart of his commitment to his community.
As a black, gay man who serves as TD's National Manager for LGBTQ2+ business development, Ramsay is focused on forging lasting business relationships in the LGBTQ2+ community through support, understanding, and inclusion.
"Customers want to see themselves reflected in everything we do," said Ramsay, who provides financial advice and support to new and existing LGBTQ2+ customers. "They want to dream big and to feel comfortable partnering with us for their financial journey because of our beliefs. They want to do business with organizations who share their values. It's critical for me to ensure this community knows they are an appreciated customer base."
Ramsay's own experience of immigrating to Canada and finding his way in the LGBTQ2+ community is what helped inspire him to take on his customer support role, and to take such a personal interest in the financial health and long term prosperity of his customers.
"When I left Jamaica to come to Canada, it was a decision that allowed me to live my life without any fear," he said.
Ramsay was "still closeted" when he left his home country. Although he knew coming out to his parents wouldn't be a concern, growing up with strong ties to his church community meant Ramsay felt he couldn't openly acknowledge that he was gay.
At TD, Ramsay said he has found a place that encourages him to be his true self and to help weave his passion for inclusion throughout the organization.
"My job allows me to stand in my own truth," he said. "I came out to my workplace and co-workers before my social circle, so I know that when I talk to customers about TD's commitment to inclusion and diversity, it's because it's in our DNA."
Ramsay also engages with customers by introducing them to community-based events, programs or individuals that can positively impact their business.
"We want this community to see TD as an organization that is interested in helping them achieve their financial goals while sharing similar values," he said.
This year, TD is supporting 83 Pride festivals across Canada and the United States, and more than 160 LGBTQ2+ organizations and initiatives.
As part of its commitment to #ForeverProud, TD is adopting gender neutral washrooms and signage as a design standard for new and renovated retail locations, and was the first Canadian bank to feature same-sex couples in mainstream advertising.
It is actions like these, according to Ramsay, that resonate with both LGBTQ2+ customers and allies alike.
"Our customers see that we are there to support them 365 days a year."