The Power of an Iconic Brand

As TD looked to evolve our brand earlier this year, we uncovered that 79% of Canadians don't feel confident about their financial future. We knew we could change that. We have always challenged ourselves to reinvent banking to ensure we're delivering for our customers.

"Customers are changing. Their desires are changing. They're looking for personal experiences, proactive advice, simple, timely interactions. As they evolve, we evolve. Brands can't stand still. Great brands cannot stand still," says Theresa McLaughlin, Global Chief Marketing Officer.

In this video, Theresa McLaughlin shares her thoughts on the power of an iconic brand, and how it's inextricably linked to the customer experience.

Theresa McLaughlin

Chief Marketing Officer

TD Bank Group